This document presents the key findings and lessons learned from a pre-crisis market assessment that Oxfam conducted in Guatemala that attempted to look at how both emergency and long-term development needs can be addressed through markets programming. The impact of the assessment has been predominantly positive. It has led to been increased interest from other agencies in the region to both promoting and using cash transfer programs. Key successes included beginning the process with an HEA analysis, conducting a vulnerability and risk assessment and conducting a power analysis. Though both the GEM and EMMA approaches gave huge added value to the joint market analysis, there is still thinking to be done of better ways to integrate these for maximum impact. This integrated process can certainly help to approach programs that support sustainable livelihoods and resilience building. Yet agencies must be realistic in matching aspirations with capacity. Likewise, they must be ready – programmatically and financially – to take a long term approach to working with communities.