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Case Study

This report presents learning from the first pilot study that used the EMMA toolkit to assess an emergency market system. It analyzes how the toolkit was used, what did and did not work well, the training given to participants, the exercise's organization and recommendations for adapting the toolkit for future use. Participants felt that EMMA is an appropriate tool if used not too long after a crisis and that it highlights issues relating to market analysis that are not always well understood by emergency aid workers. However, team members also said that they did not have enough time to understand the toolkit before going into the field and suggested allowing more time for training, analysis and reflection during future assessments.

Report authors: 
Anita Yeomans
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Abyei is a relatively small and disputed area of land on the border of North and South Sudan that in recent years has experienced much turmoil. In May 2011, following violent skirmishes, the Sudan Armed Forces (SAF) sent troops into Abyei seeking to push out the Southern forces.Compounding the pressure and instability caused by the numbers of both the returnees and the IDPs, the North blocked important trade routes to the South in the midst of the traditional lean season. The combination of these factors had a significant impact on food security in both the short and medium terms. This EMMA was conducted jointly by Mercy Corps and the Norwegian Refugee Council in June 2011 and focused on analyzing the impact of the conflict and the road closure on the maloda (traditional hoe) and okra seed market systems in northern parts of South Sudan. This EMMA report suggests that in-kind seed distributions often undermine markets in the region and inhibit the development of market linkages. It recommends that NGOs stop working as "market actors" and promotes market responses that encourage the market to function better on its own. It also suggests that longer term programs should focus on promoting new and more effective agricultural practices.

Report authors: 
Carol Brady, Emily Henderson, Phillippa Young
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This report covers the second pilot test of the EMMA Toolkit, conducted in Ayeyarwady Delta during July 2008, in the aftermath of Cyclone Nargis. It provides key findings on the fishing net and roofing material market systems before providing an in-depth discussion of lessons learned and recommendations for using the EMMA methodology in the future.

Report authors: 
Mike Albu, Anita Auerbach
Download Report (1.56 MB pdf)

Piloting Innovation in Guatemala
June, 2014

This document presents the key findings and lessons learned from a pre-crisis market assessment that Oxfam conducted in Guatemala that attempted to look at how both emergency and long-term development needs can be addressed through markets programming. The impact of the assessment has been predominantly positive. It has led to been increased interest from other agencies in the region to both promoting and using cash transfer programs. Key successes included beginning the process with an HEA analysis, conducting a vulnerability and risk assessment and conducting a power analysis. Though both the GEM and EMMA approaches gave huge added value to the joint market analysis, there is still thinking to be done of better ways to integrate these for maximum impact. This integrated process can certainly help to approach programs that support sustainable livelihoods and resilience building. Yet agencies must be realistic in matching aspirations with capacity. Likewise, they must be ready – programmatically and financially – to take a long term approach to working with communities.

Report authors: 
Carol Brady, Davina Hayles, Emily Henderson, Daniel Morchain
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An Emergency Market Mapping and Analysis study
January, 2012

When a 7.0 earthquake struck Haiti in January 2010, an estimated 220,000 people died, and a further 1.5 million people were displaced. This case study looks at the EMMA that was undertaken in Haiti three weeks after the earthquake and the emergency responses implemented as a result by both the IRC and Oxfam, before sharing key successes and lessons learned about how to make EMMAs as effective as possible.

Report authors: 
Carol Brady
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This document presents a brief overview of an EMMA conducted in the Domincan Republic following Hurricane Sandy. The study focused on the chlorine market system and the capacity of governmental institutions to supply the population in the case of emergency.

Report authors: 
not specified
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An EMMA Study
January, 2012

This case study presents learning from an EMMA market assessment carried out in Liberia in April 2011, focused on imported rice and agricultural labor. It presents key findings for the rice market system before discussing successes and lessons learned from the exercise.

Report authors: 
Carol Brady, Nanthilde Kamara
Download Report (1.07 MB pdf)