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Search EMMA and PCMA reports and related case studies

Browse our library of reports and case studies by country, market system or report type. Though the PCMA approach was only formally named as such in 2014, quite a few EMMA studies from earlier years were essentially early PCMAs. The reports in this library are therefore categorized “pre-crisis” if they are focused on developing market baselines and/or preparing for anticipated crises, and they are categorized “post-crisis” if they are primarily focused on responding to a recent or ongoing emergency.

Displaying 111 - 115 of 115

Jalozai Camp, North West Frontier Province
February, 2009

Conflict between the Taliban and Pakistani military forces in the North West Frontier Province, including the Federally Administered Tribal Areas, has led to a mass movement of internally displaced persons (IDPs) to host communities and camps in safer surrounding districts. The overall socio-economic indicators in the IDP camps are dismal, largely due to inadequate health facilities, insufficient education opportunities and poor hygiene and sanitation amenities, compounded with a host of protection issues. This EMMA pilot was conducted to investigate the effect of the IDP crisis on the tomato market system in Jalozai Camp, 30 km outside of Peshawar. This report presents two main programming recommendations, support for kitchen gardening within the camp, and supporting extremely vulnerable individuals to start small businesses within the camp via small grants and business development training.

Report authors: 
Dee Goluba
Download Report (609.16 KB pdf)

Cyclone Nargis struck Myanmar in May 2008, leaving more than 84,000 people dead and more than 50,000 missing, including many skilled fishers and fish processors. Save the Children in Myanmar and Practical Action Consulting conducted this pilot of the EMMA toolkit in the Ayeyarwady Delta in July 2008 in order to explore how the tools and guidance could be applied in a real humanitarian emergency. The study focused on two market systems for analysis: small-scale fishing nets, which are critical for livelihoods and food security, and dhani-thatch panels, which are critical for shelter. This report recommends that, where possible, donors should buy small fishing nets from affected villages and not attempt to bypass market chain actors by purchasing in bulk from wholesalers in Yangon. However, donors may need to provide either credit to village retailers or act as guarantors to wholesalers on behalf of village retailers. For the thatch market system, this report suggests providing tarpaulins to affected households as a temporary measure. Permanent thatch shelter interventions may be more appropriate during the next thatch harvest.

Report authors: 
Anita Auerbach (née Yeomans), Mike Albu, Michael Leung
Download Report (1.43 MB pdf)

This report covers the second pilot test of the EMMA Toolkit, conducted in Ayeyarwady Delta during July 2008, in the aftermath of Cyclone Nargis. It provides key findings on the fishing net and roofing material market systems before providing an in-depth discussion of lessons learned and recommendations for using the EMMA methodology in the future.

Report authors: 
Mike Albu, Anita Auerbach
Download Report (1.56 MB pdf)

Endebess, Kwanza District
April, 2008

As a result of post-election violence (PEV), a large number of small-scale farming households in the Endebess area of Kwanza District were displaced. In the process of displacement and violence, households lost key productive assets and structures as well as savings and access to income. This report presents the results of a pilot of the nascent EMMA approach with two main purposes: better understanding critical market systems for the population directly and indirectly affected by PEV, and gaining experience that could be used to improve the toolkit itself. The study examined the impact of the crisis on the area's microfinance market system in order to evaluate the appropriateness of a cash-based response to support poor, small-scale farming households and to identify any necessary additional market support interventions. This assessment recommends the implementation of Cash-for-Work programs for poor, small-scale farming households and cash grants for business re-startup for poor households who are excluded from the government debt relief programs, accompanied by advocacy to government and microfinance institutions.

Report authors: 
Gabriel Ekuwam, Naila Mohammed, Mary Muyoka, Lili Mohiddin, Anita Yeomans
Download Report (549.63 KB pdf)



Market type:

Report type:

This report presents learning from the first pilot study that used the EMMA toolkit to assess an emergency market system. It analyzes how the toolkit was used, what did and did not work well, the training given to participants, the exercise's organization and recommendations for adapting the toolkit for future use. Participants felt that EMMA is an appropriate tool if used not too long after a crisis and that it highlights issues relating to market analysis that are not always well understood by emergency aid workers. However, team members also said that they did not have enough time to understand the toolkit before going into the field and suggested allowing more time for training, analysis and reflection during future assessments.

Report authors: 
Anita Yeomans
Download Report (226.3 KB pdf)