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Pre-Crisis Market Analysis (PCMA) is a practical, step-by-step resource to guide market analysis practitioners to conduct market assessments before emergencies happen in contexts that are prone to recurring crises, whether natural or man-made, or where a specific shock is anticipated. This early analysis helps practitioners and decision makers to anticipate how certain selected ‘critical’ markets will behave or function if and when a shock occurs.
PCMA is not a standalone tool in itself but rather guides practitioners to adapt existing market analysis methodologies, such as EMMA, for the pre-crisis context. Like EMMAs, PCMAs can be conducted in order to contribute to the design of an emergency response. However, their pre-crisis timing means that they have a broader range of potential applications than post-crisis market assessments.
Access the PCMA guidance: English (web version); English (print version); Arabic (print version only); French (print version only); Spanish (print version only); Bangla (print version only).
Learn more about the origins and potential applications of PCMA here.
Explore how to organize and implement a PCMA here.
Share your own learning and discover others' experiences with PCMA here.
The first PCMMA [PCMA] guidance document was drafted based on limited field experience. The new version incorporates lessons learned and users’ feedbacks, feedbacks based on their on-the-ground knowledge and expertise gained during initial pilots of the approach. Therefore the new version is better proven by fieldwork and should be more practical than the first one.