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Your EMMA Experience

Since its publication in 2010, the EMMA Toolkit has been widely used by humanitarian organizations, donors, governments and academic institutions to understand the impact of emergencies on critical market systems and to inform the design of market-aligned emergency responses.

[On the challenges of applying the EMMA methodology to complex or quasi-market systems, such as education]

The objective [of an EMMA assessment] is to analyze the capacity of the local market system and the needs and gap for the local communities. Applying EMMA to the education system or complex market systems is not that different. However, whereas it is easy to calculate the gap in a commodity market system like the rice market, it is not always that easy [for uncommon or quasi markets]. For income market systems, you have to know households' average income levels and use the idea of a minimum expenditure basket to calculate the income gap.

Emmeline Saint

This page aims to gather and showcase learning on any and all aspects of EMMA - whether on effective planning, team structure, the practical application of assessment findings, challenges or shortcomings of the methodology, or any other topic - in one place. We will periodically highlight specific voices from EMMA participants on this page. Contributions may be very short (essentially, very focused pieces of advice) or longer (case studies or lessons learned reports welcome).

Have you been involved with the planning and implementation of a post-crisis market assessment? If so, we want to hear from you!  Contact us at emmawebmaster [at]

Sometimes, the result of a market analysis or portions of it can be generalized to other similar market systems as well. Ask yourself: is this norm affecting different market systems? Is this service supporting different market systems? What about this infrastructure?

Helene Juliard